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description: Use when aligning product offerings with specific customer needs and desires
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# Value Proposition Canvas

Map the fit between what your product offers (Value Map) and what your customer actually needs (Customer Profile) to ensure product-market alignment.

## Steps

1. **Customer Jobs** — List the functional, social, and emotional jobs the customer is trying to get done.
2. **Customer Pains** — Identify the negative outcomes, risks, and obstacles the customer experiences before, during, or after getting the job done.
3. **Customer Gains** — Describe the outcomes and benefits the customer desires, expects, or would be surprised by.
4. **Pain Relievers** — For each pain, describe how your product eliminates or reduces it.
5. **Gain Creators** — For each gain, describe how your product produces or enables it.
6. **Products and Services** — List the specific offerings that deliver the pain relievers and gain creators.

## Output Format

Two side-by-side sections: Customer Profile (Jobs, Pains, Gains) and Value Map (Products/Services, Pain Relievers, Gain Creators). Draw explicit lines showing which offerings address which customer needs. Highlight strong fits and gaps.