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description: Craft brand messaging using the StoryBrand seven-part narrative framework
---

# StoryBrand (Donald Miller)

Position your customer as the hero and your brand as the guide using a seven-element story arc.

## Steps

1. **Character** -- Define what the customer wants (external desire)
2. **Problem** -- Identify the villain and three levels: external, internal, and philosophical
3. **Guide** -- Position your brand as the guide with empathy + authority
4. **Plan** -- Give the customer a simple 3-step plan to engage
5. **Call to Action** -- Define a clear direct CTA and a transitional CTA
6. **Success** -- Paint the picture of life after using your product
7. **Failure** -- Show what is at stake if they do not act

## Output Format

- **Hero:** [Customer] wants [desire]
- **Villain:** [Problem/antagonist]
- **Problem:** External: [X] / Internal: [X] / Philosophical: [X]
- **Guide:** We understand [empathy] and have [authority]
- **Plan:** 1. [Step] 2. [Step] 3. [Step]
- **CTA:** Direct: [X] / Transitional: [X]
- **Success:** [Transformation]
- **Failure:** [Stakes]