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description: Make faster product or sales decisions using SNAP criteria
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# SNAP Decision Framework

Evaluate decisions through four lenses — Simple, iNvaluable, Aligned, Priority — to cut through complexity and decide faster.

## Steps

1. **Simple** — is the option easy to understand and implement? Strip unnecessary complexity.
2. **iNvaluable** — does it deliver exceptional value that justifies attention and resources?
3. **Aligned** — does it align with the customer's or organization's core objectives and beliefs?
4. **Priority** — is it urgent and important enough to act on now versus other options?
5. Score each option across all four dimensions; advance only options that pass all four.

## Output Format

SNAP scorecard for each option with pass/fail per dimension, overall recommendation, and rationale for the top choice.