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description: Identify the single metric that best captures your product's value delivery
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# North Star Metric

Define the one metric that reflects the core value your product delivers to customers. Use when your team lacks focus, tracks too many metrics, or needs alignment on what success looks like.

## Steps

1. **Articulate the value** — describe the moment users get value from your product.
2. **Brainstorm candidates** — list 5-10 metrics that could represent that value exchange.
3. **Filter** — a good North Star is measurable, reflects user value (not revenue), is a leading indicator, and the team can influence it.
4. **Select one** — choose the single best metric; define it precisely.
5. **Decompose** — break it into 3-5 input metrics that the team can act on directly.

## Output Format

A one-page brief with: the North Star metric name and precise definition, why it was chosen, its relationship to revenue, and a metric tree showing input metrics with current baselines and targets.