---
description: Map customer jobs by type and satisfaction to find growth gaps
---

# Jobs Portfolio Balance

Map Core, Related, and Emotional jobs by current satisfaction level to reveal underserved opportunities.

## Steps

1. List all customer jobs — **Core** (main task), **Related** (before/after tasks), and **Emotional** (how they want to feel).
2. Rate each job's current satisfaction: Overserved, Appropriately Served, or Underserved.
3. Plot jobs on a portfolio matrix (job type vs. satisfaction level).
4. Identify growth gaps — clusters of underserved jobs, especially emotional and related jobs competitors ignore.
5. Prioritize opportunities where underserved jobs align with your capabilities and strategic direction.

## Output Format

Jobs portfolio matrix, gap analysis highlighting underserved clusters, and a ranked list of growth opportunities with strategic fit rationale.