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description: Plan adoption strategy across the innovation diffusion curve segments
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# Innovation Diffusion Curve (Rogers)

Design segment-specific strategies to move adoption through Innovators, Early Adopters, Early Majority, Late Majority, and Laggards.

## Steps

1. Identify which adopter segment your product currently serves and where the adoption frontier sits.
2. Assess readiness to cross to the next segment — especially the **chasm** between Early Adopters and Early Majority.
3. Tailor messaging: Innovators (technology), Early Adopters (vision), Early Majority (pragmatic proof), Late Majority (safety), Laggards (necessity).
4. Select appropriate channels and social proof for each target segment.
5. Define crossing triggers, reference customer targets, and whole-product gaps to close.

## Output Format

Current segment diagnosis, chasm risk assessment, segment-specific messaging and channel plan, and milestone triggers for each transition.