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description: Build a go-to-market launch plan covering target audience, positioning, channels, and pricing
---

# Go-To-Market Strategy

Plan how to bring a product to market by defining who to sell to, how to position, where to reach them, and at what price.

## Steps

1. Define **target segment** -- who is the ideal early adopter and what is their urgent problem?
2. Craft **positioning** -- category, differentiation, and key message (use: "For [target] who [need], [product] is [category] that [benefit]")
3. Select **channels** -- rank acquisition channels by reach, cost, and fit
4. Set **pricing** -- model (freemium, subscription, usage), price point, and packaging
5. Plan the **launch** -- timeline, milestones, success metrics, and first 90 days

## Output Format

- **Target:** [Segment + persona]
- **Positioning:** For [target] who [need], [product] is [category] that [benefit]
- **Channels:** [Ranked list with rationale]
- **Pricing:** [Model + price point]
- **Launch milestones:** [Week-by-week plan]
- **Success metrics:** [KPIs for first 90 days]