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description: Visualize competitive landscape by plotting competitors on two strategic axes
---

# Competitive Positioning Map

Plot your product and competitors on a 2x2 grid using the two dimensions that matter most to customers.

## Steps

1. List all direct and indirect competitors (5-10)
2. Identify the **two axes** that best differentiate offerings (e.g., price vs. complexity, speed vs. depth)
3. Score each competitor on both axes (1-10)
4. Plot all players on the 2x2 map and label quadrants
5. Identify **white space** -- underserved quadrants with opportunity
6. Define your **desired position** and the moves to get there

## Output Format

**Axes:** X = [Dimension 1], Y = [Dimension 2]

| Competitor | X Score | Y Score | Quadrant |
|-----------|---------|---------|----------|
| [Name] | [1-10] | [1-10] | [Label] |

**White space:** [Underserved quadrant + opportunity]
**Our position:** [Current] -> **Target:** [Desired]
**Strategic moves:** [Actions to shift position]