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description: Evaluate growth strategies using the Ansoff Matrix of market and product dimensions
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# Ansoff Growth Matrix

Choose among four growth strategies based on whether you target existing or new markets with existing or new products.

## Steps

1. **Market Penetration** (existing product, existing market) — increase share through pricing, promotion, distribution, or loyalty.
2. **Product Development** (new product, existing market) — extend the product line, add features, or create adjacent offerings for current customers.
3. **Market Development** (existing product, new market) — enter new geographies, segments, or channels with your current product.
4. **Diversification** (new product, new market) — launch new offerings in unfamiliar markets; highest risk, highest potential reward.
5. Assess each quadrant's risk level, required capabilities, and expected ROI to select the optimal growth path.

## Output Format

2x2 Ansoff matrix with specific initiatives per quadrant, risk assessment, capability gap analysis, and recommended growth strategy with rationale.