---
description: Analyze or design a product growth funnel using pirate metrics stages
---

# AARRR Pirate Metrics

Map and measure the user lifecycle across five funnel stages to find the biggest growth lever.

## Steps

1. **Acquisition** -- How do users find you? List channels and measure traffic/signups
2. **Activation** -- What is the "aha moment"? Define and measure first-value experience
3. **Retention** -- Do users come back? Measure D1/D7/D30 retention curves
4. **Revenue** -- How do you make money? Track conversion to paid and ARPU
5. **Referral** -- Do users invite others? Measure viral coefficient and referral rate
6. Identify the weakest stage and focus improvement efforts there

## Output Format

| Stage | Key Metric | Current Value | Target | Improvement Ideas |
|-------|-----------|--------------|--------|-------------------|
| Acquisition | [Metric] | [Value] | [Goal] | [Ideas] |
| Activation | [Metric] | [Value] | [Goal] | [Ideas] |
| Retention | [Metric] | [Value] | [Goal] | [Ideas] |
| Revenue | [Metric] | [Value] | [Goal] | [Ideas] |
| Referral | [Metric] | [Value] | [Goal] | [Ideas] |

**Bottleneck stage:** [Stage] -- **Focus:** [Top action]